Hello there!

Welcome to On my radar 📡. I'm Leticia Xavier, a digital culture specialist and researcher based in Portugal with over a decade of experience in the digital space. My academic background includes a BA in Media Studies from Universidade Federal Fluminense and a course in Cool Hunting from Istituto Europeo di Design, as well as additional training in strategy, film, and visual arts.

Over the years, I've had the privilege of working for top-notch agencies such as BBDO, Ogilvy, Santa Clara, and SUNO, as well as collaborating with agencies and research bureaus as an independent freelancer.

As a cultural researcher and digital culture specialist, I'm always on the lookout for the latest trends, technologies, and cultural phenomena. I've developed a keen eye for cultural nuances through my work, which I love to explore in my writing.

In this publication, I share my insights and resources on what's been catching my attention lately, from social media trends to crypto, TikTok, Web3, AI, and whatever comes next.

Join me on this journey of exploration and discovery as we navigate the ever-changing landscape of our digital phygital world.