📡 Weird is the new black
Subcultures are the new demographics, Spirituality 2.0 and how Gen Z is redefining beauty by embracing ugliness.
👯♀️ From Gamer Girls to Adult-ing Hackers to Real-Time Fashionistas: New Horizon Media study highlights five categories and 12 emerging subcultures and action steps for brands. → Marketing to Gen Z: Subcultures are the New Demographics.
📄 And to understand the specificities of these subcultures and how to reach them, here's The 2022 Gen Z Field Guide.
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