👯‍♀️ From Gamer Girls to Adult-ing Hackers to Real-Time Fashionistas: New Horizon Media study highlights five categories and 12 emerging subcultures and action steps for brands. → Marketing to Gen Z: Subcultures are the New Demographics.

📄 And to understand the specificities of these subcultures and how to reach them, here's The 2022 Gen Z Field Guide.

👾 There is a new no-code platform for content management in Web 3. It provides brands and retailers with a series of dApps that enable them to manage their own virtual worlds or miniverses. → Metav.RS.

👄 We might lean towards photodumps and casual posting – but that doesn't mean the reign of the so-called 'Instagram face' is over. → What TikTok’s passport makeup craze teaches us about beauty.

🦋 Is ephemerality the key to creating healthier digital spaces? → SomewhereGood “feels less like a feed & more like a kickback through voice notes.” A new platform that came as a healthier option to the collection of platforms that inspire anxiety, mindless scrolling, and low attention spans. Here's a review.

🔪 The Dahmer series on Netflix is trending hot, and raising questions after the birth of a disturbing TikTok trend.

em 🍓 @uhhmmily

there is a whole trend of white women on tiktok flexing how they were so “unbothered” and “unfazed” by the dahmer series on netflix. if you find the depiction heinous targeted murders of LGBT and black/brown people “not disturbing enough” then something is wrong with you

😌 How is the workforce redefining success post-pandemic? Women in particular are rejecting popular hustle culture, instead, they are choosing to take employment breaks or cut down their work week. → The priorities shifted and ambition looks different now: welcome to the times of evolved ambition.

🤳🏽 As one of the newest social media apps on the market, BeReal is already making huge numbers. Here is a full guide to the platform, with updated stats. → 18 BeReal stats you need to know. (Updated Oct 7)

🔮 Wars; financial, health and environmental crises; overconsumption; technological overload; the decline of religion and corruption in positions of power. Let's face it, it's hard to deal with everything happening everywhere all at once. As protection against this instability, Gen Z (born 1996 - 2010) is turning to a new form of spirituality. → Spirituality 2.0.

🎨 Making design more inclusive → The Design for Cognitive Bias Resources Sheet.

👽 There's a booming economy where TikTok’s “uglycore”, awful-looking NFTs, ugly vegetables, chaotic cakes and more aesthetically unpleasant things now take centre stage. → How Gen Z is redefining ugliness.

On my radar 📡

🔗 Inspiring bits #19 → Weird is the new…