π‘ New Must-Read Reports π¨
Featuring We Are Social's "Braving The Backlash," Design Hotels' "Neuroaesthetics", and more
Welcome to another edition of
. This time, I've curated a selection of recent reports that I found particularly compelling. As a token of appreciation for your support, I've organised everything in one place for easy access, with insights and key takeaways from the reports.Explore how brands can help tackle online hate in "Braving The Backlash," which reveals that hate speech spiked by 525% during the Euro 2020 Olympics. Discover how design principles can impact our emotions in "Neuroaesthetics - Design for the Mind". Embrace the multiple versions of yourselves in "The Paradigm Trilogy's" short film, and uncover a new community-centric approach to trend forecasting with "Hypercycle."
Dive in and enjoy!
Braving The Backlash, 2024
A report that focus on how sports brands can tackle online hate when it manifests in the form of racial discrimination, or discrimination around gender & sexual identity.
Key Takeaways
The report "Braving the Backlash" by We Are Social highlights a predicted surge in online hate around the UEFA Euro 2024 and Paris Olympics. Racism and discrimination based on sexuality and gender identity are anticipated to be major issues, and there is a huge disconnect between the influx of discourse, and tangible change promoted by brands.
β During the Euro 2020 Olympics, hate speech spiked by 525%, illustrating the magnitude of this. Brands are powerful influencers that can lead change, and must take a firm stand against online hate to support marginalized communities effectively.
β In 2021, social media mentions related to racism and discrimination totalled 12.5 million, highlighting the need for a strategic response.
β We Are Social outlines a three-step strategy based on preparation, collaboration and separation: create a clear anti-hate policy, plan responses in advance, and co-create content with affected athletes.
Here's some compelling data from the report that shows the extent of hate around sport and sporting events:
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