✷ Report highlights → What happens when niche culture goes mainstream?
TrendWatching's Make→Shift: Niche Nets.
This month's Make→Shift, from TrendWatching, dives into the rise of micro-communities and subcultures, and the opportunities for brands to regain trust and build lasting connections with consumers.
Community is fast becoming the strongest competitive advantage a brand can attain.
People are getting millions of views on their first TikTok video, which has important consequences: the dissolution of social from media, and the rise of smaller, less ad-dominated networks that put the emphasis back on people.
Trust is becoming increasingly fragile, decentralized and community-driven.
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